It is said that the Alentejo is in fashion, it is the motto of communication and of many of the visitors. This is a cultural symptom that should allow us to achieve a better and more sustainable growth, which remains to be achieved, not because of potential failures, but perhaps because of the lack of a strategy to internalize and put into practice a new political philosophy of joint regional promotion for the Baixo Alentejo. So far, we see municipalities promoting their potential in an individual context, geographically, many of them micro or small territories. Anyone who thinks it will be able to retain visitors for more than a day or two will surely be mistaken, unless it has a coastline and an accessible beach. It is time to think globally and integrate the heritage values ​​that this region has, which is why several cultural routes will be developed with local appreciation of each municipality, in order to allow a longer stay for visitors, for a useful time of three or four days. by route, in which people can appreciate the various valences, such as the natural and cultural themes. The basic idea of ​​this project is central to the freedom of each visitor, duly supported by documentation and computerized information, which will allow visitors to serve themselves a meal in one village, snack in another and even sleep in another. Diversity, simultaneously light or landscape show their characteristics with successive stops according to personalized wishes. The project will integrate, as a principle, the distinct, well located and more popular heritage, either built, secular and religious, natural or immaterial, as the gastronomy, or the "cante". For this, it will be necessary to visit all municipalities, to create texts and images, from the perspective of the visitor and not the creator.